SIM dog collar tracks your pet anywhere

AT&T are introducing a new dog tracking system in the US in partnership with a location tracking company called Apishere. It’s a dog collar with built in SIM card that integrates with software to create an invisible fence with automatic alerts when your dog goes too far.

“There are few things as important to my daughter as knowing the whereabouts of our dog. The peace of mind that a wirelessly connected collar will bring my family and pet owners across the country is long overdue,” said president of AT&T’s Emerging Devices division, Glenn Lurie.

The “smart” dog collar should be available later this year.

Category: Technology